Why are you afraid of code? 1

<script type=”text/javascript”>    alert(‘Why are you scared of me?’); </script> You do not have to look very far to find article after article that attempts to list out all of the essential job skills that everyone must have in order to succeed over the next decade.  Read through a few of them and the basics [...]


Transparency….Clear as Mud

You know what I like about NASCAR ?  If someone is paying you to promote their brand or product, you put their logo on your car and your fancy race jump suit for all the world to see. Go out there, get paid to advocate for a product, just be honest about your motivations.

Tilting at Windmills

I am descended from a long line of stubborn strong-minded folks, and Lord help me I seemed to have passed this trait on to my son as well.  Teaching this boy what it means to grow into a good person forces me to reflect on how well I follow my own advice.  In a recent [...]


Myths & Legends: Vendor Agnostic

There is no such thing as being Vendor Agnostic. If you read enough of the digital measurement blogs or publications you will hear about the virtues of people, companies, or products being Vendor Agnostic and some of them might actually believe it.   People pick or promote their favorites for many different reasons: They know [...]