Who is John Galt? 2

“John Galt is Prometheus who changed his mind. After centuries of being torn by vultures in payment for having brought to men the fire of the gods, he broke his chains—and he withdrew his fire—until the day when men withdraw their vultures.” – Ayn Rand – Atlas Shrugged.


What would you spend $200,000 on ?

As the winter break for the holidays was coming to an end I posted a simple question on twitter:   “If you had an extra 150-200k in your digital marketing budget, what would you spend it on?”  The responses to that simple question were fun and varied, although there were not too many surprises.  Below [...]


Motivations Matter

The older I get, the more I see how much motivations matter.  The Zune was crappy because the people at Microsoft don’t really love music or art the way we do.  We won because we personally love music.  We made the iPod for ourselves, and when you’re doing something for yourself, or your best friend [...]


Buzzword

Buzzword Bingo

I started out reading what was supposed to be a blog post on building a digital measurement program and it turned out to be a few paragraphs from some BS buzzword generator.  What a great idea!!! Come up with some fancy title and then just request 3-4 paragraphs of BS.  Let me show you….. Prepare [...]