So you use ColdFusion and by now you have heard the news that Omniture is going to be purchased by Adobe. So what? Why should you care?
The vast majority of ColdFusion sites I’ve work on in the past are not public sites, and historically there have been little, if any concern for web analytics. Sure, we had basic usage data, but nothing close to the level of detail that Omniture can provide. This goes beyond SEO, and just numbers for the marketing department. It is the ability to gain a true understanding of what your users are doing on your applications. Which features they really use and which ones they don’t. Imagine building a web application and being able to have the data to drive the design of navigation and layout of these web apps. Imagine having the data to take to the decision makers to prove the effectiveness or lack of effectiveness of certain features. This is what Omniture can do you for.
I’ve only been exposed to and been working with the Omniture code for a few months and I’m still learning how powerful this data can be, but I’m a true believer in the value it can bring. If you made it this far in the past, thanks, and take a look around. I will be the first to tell you that by no means do I consider myself to be an expert, but I am very excited about the things I have been able to do with Omniture & ColdFusion and I am looking forward to what the merger of Adobe & Omniture could mean for the ColdFusion community.