OMG! Borders wants to be l33t!

I logged into my email today and what did I see.   An email from Borders with the subject OMG!


At first I chuckled, but then I wondered how far the lexicon of text’s and twitters and im’s start to filter into mainstream use.  Is there more to come?  How long before we get emails from major brands like.  “WTF!  This book is l33t!  Don’t be pwnd! ” ??


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