20Dec/092
OMG! Borders wants to be l33t!
I logged into my email today and what did I see. An email from Borders with the subject OMG!
At first I chuckled, but then I wondered how far the lexicon of text's and twitters and im's start to filter into mainstream use. Is there more to come? How long before we get emails from major brands like. "WTF! This book is l33t! Don't be pwnd! " ??
-Rudi
Rudi Shumpert is the Senior Director -Technology Solutions Group & Principal Consultant with Keystone Solutions, based in the Atlanta area. If you would like to work with Rudi email him at rudi@keystonesolutions.com. You can follow him on Twiter, connect on LinkedIn, or listen to him on the Beyond Web Analytics Podcast.
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December 20th, 2009 - 20:08
Looks like you’ve been segmented Rudi!
Perhaps you belong to the ‘uber-cool-developer’ segment, therefore deserving of such titles – guess it depends on whether grandpa got the same subject line. Or perhaps they’re running a simple a/b test of subject lines to stretch their email response rates.
Doesn’t matter, because I know if my parents (or many of my friends) got an email from a brand like Borders saying “omg” chances are that email would go straight to the spam folder
December 20th, 2009 - 22:53
This is what I get for using my Borders points card when I bought Avanish’s book.