Review: User Driven Change – Give Them What They Want

A few months back I was lucky enough to get a copy of “User Driven Change: Give Them What They Want” by Carlos del Rio & Jeff Noethen.  When it arrived I set it on a stack of other books in my ever growing pile of books to read.   To be honest I had forgotten about it until I received a nice “nudge” on twitter asking what I thought of the book.

Well, I finally got around to reading it.  I was blown away!  Not only was it a nice fast read, but the information was broken down in great examples.  The book starts off with how to make a site quick to use and engaging, and breaks that down into the following points:

1. Site Speed
2. Short Action Process
3. Intuitive Design
4. Clear Messaging
5. Compartmentalization
6. Third Party Integration

Impressively, the authors take their own advice and apply most of these points to the book, making it both quick and engaging!

1. Site Speed:  The book is only 130 pages and can easily be read in one sitting, although I am sure that I will be re-reading it with a highlighter and note pad in hand.  It does not get bogged down in useless information.

2. Short Action Process: With each section of the book, there are examples/suggestions to put the topic into action on your own site.

4. Clear Messaging: No fluff.  Straight to the points and to the real meat of the content.

5. Compartmentalization: Each section is broken down into small items that can be taken and used on small sections on your site or as part of a larger project.

While this book is not written for someone new to the measure space, there are great insights in this book than can be leveraged by people at all skill levels.  After reading through a few very technical books, it was nice to have a light, quick read that is still packed with useful information in an easily digestible format.  I would recommend this book to anyone looking for more insight on improving the site experience for your users, and I am looking forward to their next book!

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