Las Vegas, NV—1/18/2011—Keystone Solutions, today announced that it has joined the WAA, Web Analytics Association, to help shape the evolution of the digital marketing industry. Founded by web analytics industry leaders in 2004, the mission of the WAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry.
With a strong history of dedication to the promotion of a global understanding of web analytics, the WAA creates an informed and involved web analytics community through the connection and empowerment of its members. The organization has more than 1,800+ members worldwide, representing forty countries and a broad spectrum of expertise.
“With the constantly changing landscape that makes up the digital marketing industry the Web Analytics Association plays an essential role in establishing best practices, governance, and providing thought leadership to all web analytics professionals,” says Matthew Gellis, CEO and Founder of Keystone Solutions. “We’re excited to be joining as a Corporate Member and continuing our work with the Association in their effort to better the analytics community as whole.”
WAA is the leader, spokesperson, and guardian of the web analytics profession and is owned and run by members for the benefit of members. Members of the WAA receive access to web analytics best practices, current and relevant industry information, local and global networking opportunities, key resources, valuable research, standards, , discounts to industry events and publications and participation with social media groups. WAA members are also given the opportunity to get involved with relevant industry legislation and they may choose to participate in the strengthening of the trade through certification programs.
Peter Sanborn, President of the WAA stated, “On behalf of the WAA Board and members, we welcome Keystone Solutions to the association. The strength and success of WAA is generated from and through members. The more companies who participate in the WAA, including both vendors and practitioners, the association will be better positioned to lead the industry and profession.”
Keystone Solutions was founded by analytics industry veteran Matthew Gellis to provide actionable market intelligence analysis and solutions to clients. A full-service digital analytics consulting practice, Keystone Solutions specializes in emerging digital channel analytics (including mobile and social analytics), market intelligence implementation (using industry-leading tools like Adobe’s SiteCatalyst), advanced statistical and digital intelligence analysis, SEO / SEM analysis, and digital design analytics (AB and MVT).