Developer Track, Developer Labs, and more!

I have been waiting to go to the 2011 Omniture Summit (I refuse to call it Adobe) since the end of the 2010 Omniture Summit.  And this year, there is even more to be excited about, and that is not even counting whoever the mystery entertainment is.

Developer/Tech track.  I know that on every evaluation form I filled out last year I requested more technical sessions. And Omniture and thanks to Brent Watson, they have listened and provided a viable reason for developers to attend.  There has always been great content out there for the analysts, and the more marketing minded folks, but very little for the developers in the trenches getting the data into the system.   But our wait is over, check out this list of tech track sessions!

  • Implementation of Social Measurement via SiteCatalyst Tags
  • Automating Marketing Activities with Online Marketing Suite Platform APIs
  • Go Server-Side: Leveraging the Data Insertion API and Measurement Libraries
  • Rich Media Tagging and Optimization
  • How to Maintain a High Quality SiteCatalyst Implementation
  • Multi-point Integrations Using 3-party Toolkits and Cloud Processing

More details on these at

Developer Labs!  Last year it was standing room only for the developer labs and a waiting list to get in. Each lab promises hands on work with code to get the most out of each session.

  • Building Custom Analytics Applications with Suite APIs (Lab)
  • Get Your App On—Improve Your Mobile Apps with Analytics (Lab)
  • The Site is Dead—Optimize Your Apps and Your Ads (Lab)

And I would be remiss if I did not plug at least one more session.  I have been selected to be on a panel with some of the brightest people in our industry.  Adam Greco, Jason Thompson, Michele “Jojoba” Hinojosa, and Brent Dykes.  (Read more about the session here)

This session covers Adobe SiteCatalyst, and is specifically designed for advanced web analysts in all industries seeking advanced user techniques.  This session will cover the advanced uses for SiteCatalyst, but will be limited in review of technical implementation issues.

This will be the second time I have been involved with a presentation at Summit and I am thrilled to be part of it again this year.  I hope that other tech minded folks will be able to get even more value out of the conference this year and will be able to take back to work, som real actionable code or plans to make improvements on their projects.  I know that last year I left with pages of notes and things to put in place, each one was worth way more than the cost of the conference.

I hope to see lots of techies out at Summit!  Look for me there, I’m sure I will be in the Tech Tracks and lurking around the labs as well!

See you in Salt Lake!

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