Time Travel is Dangerous 3


Driving home from my son’s cub scout meeting the other night we were talking a bit about genealogy and how if my parents had never met then I would not exist and then he would not exist and he calmly says to me, “yeah… that’s why time travel is dangerous”  I lol’d.  No really laughed out loud and then gave him the very approving fist bump from a proud father on his budding sci-fi geek.

But as I thought back on this today in the context of everything that is going on in my world these days with moving over to Adobe with the acquisition of Satellite Tag Management, it struck me that there are times where the digital measurement industry and some companies spend a lot of time looking back into the past and trying to re-write history or are tied to the very conventional method for doing things.

I’ve never been one to dwell on the past as there is little to do about it, but I am very focused on what the road ahead holds.   This is why I joined Satellite / Search Discovery last year.  The chance to start a new adventure where the road in front of me was filled with new opportunities and the ability to challenge how the entire industry has viewed not only analytics implementation & tag management, but the management of all the disparate data that exists on the digital assets of our clients was too much to pass up.

“I don’t know who my grandfather was; I am much more concerned to know what his grandson will be.” – Abraham Lincoln

This quote from Abe Lincoln sums this up nicely and fits it with the conversation with my son.   Time travel IS dangerous….if you are trying to go back in time and live in the past.   If you want to move forward, to be part of something that is going to change an entire industry… that’s where the real excitement lies.

I know which direction I’ll be moving in.


About Rudi Shumpert

Rudi is the Evangelist for Tag Management @ Adobe. The thoughts and opinions expressed here are my own, and not those of my employer. To contact Rudi you can reach him at rudi (at) rudishumpert.com. You can also hear him on the Beyond Web Analytics podcast archives at www.beyondwebanalytics.com


Leave a Comment

Your email address will not be published. Required fields are marked *


1 + five =

3 thoughts on “Time Travel is Dangerous

  • Reply
    Cleve

    That the past is not a predictor of what the needs of the future are is what makes our industry so much fun. When looking back I find I’ve learned much more from my mistakes than my successes. Maybe that’s why I’m more willing to take chances on trying something different than just doing the same stuff over and over again.