Buzzword Bingo

I started out reading what was supposed to be a blog post on building a digital measurement program and it turned out to be a few paragraphs from some BS buzzword generatorBuzzword.  What a great idea!!! Come up with some fancy title and then just request 3-4 paragraphs of BS.  Let me show you…..

Prepare to be confused!!! 

Monetize dynamic deliverables exploit best-of-breed unleash engineer, e-business harness, supply-chains engage disintermediate leading-edge; end-to-end: communities communities standards-compliant design incentivize. Niches bleeding-edge user-contributed enable; weblogs. Virtual best-of-breed real-time relationships engineer initiatives; user-centric streamline weblogs grow, collaborative 24/365. Efficient front-end embedded revolutionary extend; blogospheres synergistic turn-key B2B enhance next-generation optimize A-list world-class. A-list integrate plug-and-play experiences, grow weblogs user-contributed applications niches value reinvent redefine reintermediate, orchestrate back-end strategic one-to-one initiatives embedded bricks-and-clicks facilitate networking.

Strategize e-business real-time sticky models social metrics. Transparent one-to-one sticky infomediaries semantic grow, users embedded aggregate best-of-breed, virtual value, sexy schemas, monetize methodologies addelivery markets exploit, infrastructures ubiquitous granular systems revolutionary. E-commerce cross-media blogospheres exploit, widgets tag vortals sexy transition synergize harness innovate; cutting-edge authentic wikis, distributed integrate user-centric; bricks-and-clicks experiences synergize proactive whiteboard streamline generate efficient. Cluetrain, e-tailers technologies communities envisioneer; cutting-edge user-centred addelivery killer rss-capable share maximize. Enterprise embrace front-end robust orchestrate synergies compelling monetize, disintermediate open-source networks.

Distributed empower standards-compliant post cross-platform; implement semantic models podcasts synergistic innovative web-enabled channels, systems open-source; architectures iterate; cross-platform! Extensible B2C paradigms intuitive metrics matrix, communities end-to-end, “proactive technologies impactful standards-compliant integrated,” supply-chains life-hacks. Bleeding-edge turn-key visualize intuitive impactful communities front-end social cross-media, blogging real-time, e-enable e-business brand productize. Models granular, real-time dot-com, post implement sexy extensible; robust feeds facilitate dynamic reinvent synergistic. Communities create post expedite cultivate reinvent scalable mashups bandwidth enterprise whiteboard scalable incentivize clicks-and-mortar. Reinvent integrateAJAX-enabled seamless sticky, seize feeds harness, tagclouds embrace collaborative, enterprise user-centric–transform proactive. Frictionless engage mashups mashups; harness users deploy Cluetrain ecologies. Transparent remix strategic dynamic, enable value niches enterprise remix, turn-key, A-list B2B schemas design. Generate: web-readiness, incentivize, intuitive enhance customized markets: vertical relationships web-readiness robust interfaces virtual revolutionize networks granular integrate, “optimize productize eyeballs deliver.” Synergize deliverables, ROI convergence global revolutionize magnetic metrics. Rich-clientAPIs reintermediate beta-test eyeballs tagclouds monetize portals customized, syndicate? Seize brand ubiquitous paradigms metrics, e-enable podcasting.

Customized mission-critical architect strategic e-commerce functionalities value-added, harness; strategize, strategize intuitive deliverables, leading-edge harness transform cutting-edge brand? Addelivery, networkeffects, brand mesh initiatives, dot-com networking, citizen-media end-to-end rich? Value-added benchmark turn-key innovative, “distributed ecologies interactive reinvent viral deliver dot-com; efficient transform.” Action-items integrate harness value convergence enhance bleeding-edge, e-markets: engage.

Mesmerized yet? 

No… me neither.

About Rudi Shumpert

Rudi is the Evangelist for Tag Management @ Adobe. The thoughts and opinions expressed here are my own, and not those of my employer. To contact Rudi you can reach him at rudi (at) You can also hear him on the Beyond Web Analytics podcast archives at

Leave a Comment

Your email address will not be published. Required fields are marked *

2 − = zero