As the winter break for the holidays was coming to an end I posted a simple question on twitter: “If you had an extra 150-200k in your digital marketing budget, what would you spend it on?” The responses to that simple question were fun and varied, although there were not too many surprises. Below [...]
The older I get, the more I see how much motivations matter. The Zune was crappy because the people at Microsoft don’t really love music or art the way we do. We won because we personally love music. We made the iPod for ourselves, and when you’re doing something for yourself, or your best friend [...]
I started out reading what was supposed to be a blog post on building a digital measurement program and it turned out to be a few paragraphs from some BS buzzword generator. What a great idea!!! Come up with some fancy title and then just request 3-4 paragraphs of BS. Let me show you….. Prepare [...]
It’s about the community. Sure we have heard and seen this quote many times before in blog posts, twitter, podcasts, Jason Thompson, etc. It’s one of those easy things to say and then forget about it. I’ll donate to the latest charity drive, and participate in the Analysis Exchange, but surely there is something more [...]
