Author Archives: Rudi Shumpert

About Rudi Shumpert

Rudi is the Evangelist for Tag Management @ Adobe. The thoughts and opinions expressed here are my own, and not those of my employer. To contact Rudi you can reach him at rudi (at) You can also hear him on the Beyond Web Analytics podcast archives at

Iterative Analytics Implementations 2

Iterative development has been a widely accepted method of product development and even web development for a long time time.  You work with a team to determine what are the minimum features that have  to be included to ship or launch a product, then as you receive feedback from the users you make adjustments and […]