Rudi Shumpert is the Senior Technical Evangelist & Customer Advocate for the Adobe Experience Cloud and is responsible for sharing the vision of Adobe’s Core Services offerings. He has been focused on enterprise-level data governance & implementation best practices for digital measurement & analytics since 2000. His passion for coffee and various pumpkin flavored drinks is legendary, he is one half of the team known as Judi, he never puts Baby in the corner, and he has been known to torment carloads of scouts with loud carpool karaoke versions of Justin Beibers early work. He can be followed on Twitter @rudishumpert