TMS: Too Much Smoke
- By Rudi Shumpert
- 8 May, 2012
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This is not a Tag Management 101, or a set of golden rules, or even a new revolution…again kind of post. This is a cut through the smoke and mirrors to get down to the fundamentals of what the various … Continue reading → Continue Reading →
Not so random thoughts Adobe (Omniture) Summit – Day 2
- By Rudi Shumpert
- 21 March, 2012
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UnSummit – David McBride has managed to put on what is now going to become a must do/must see event leading up to Summit, Un-Summit. Just a few miles down the road from the Salt Palace on the campus of … Continue reading → Continue Reading →
Not so random thoughts Adobe (Omniture) Summit – Day 1 CAB
- By Rudi Shumpert
- 20 March, 2012
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1) If you are not on a Customer Advisory Board (CAB) you need to nag, beg, plead with your account manager, account executive, favorite product manager until they cave in and get you on a CAB. For me the CAB … Continue reading → Continue Reading →
Webinar: Wake up your Analytics – Turning Data into Action
- By Rudi Shumpert
- 28 November, 2011
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I am pleased to be joining two other great individuals from the digital measurement industry Adam Greco – Web Analytics Demystified & Ted McDonald – Verisign, to talk about how you can leverage the features of DemandBase to bring real-time … Continue reading → Continue Reading →
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