As the winter break for the holidays was coming to an end I posted a simple question on twitter: “If you had an extra 150-200k in your digital marketing budget, what would you spend it on?” The responses to that simple question were fun and varied, although there were not too many surprises. Below […]
Driving home from my son’s cub scout meeting the other night we were talking a bit about genealogy and how if my parents had never met then I would not exist and then he would not exist and he calmly says to me, “yeah… that’s why time travel is dangerous” I lol’d. No really laughed […]
Another eMetrics on the west coast has come and gone. This was only my 4th eMetrics but with all of the DAA Symposiums and other great events it feels like I have to many more than that. But this one was different. This was my favorite eMetrics to date, and it really shows how hard […]
In my last post, Governance or Garbage, I laid out some core items that should be a part of any Data Governance plan. Today, I would like to take some time to dig into another key component of governance, Data Management. Not data management once you have captured the data into your analytics tool of […]