In my last post, Governance or Garbage, I laid out some core items that should be a part of any Data Governance plan. Today, I would like to take some time to dig into another key component of governance, Data Management. Not data management once you have captured the data […]
Data Governance
5 posts
My last post was an open letter, all be it a whiny one, on what I want from a Tag Management System. And while all those wishes and requests are valid and I hope every TMS vendor out there should copy them down and add them to their roadmaps, there […]
Dear Tag Management Vendors, In the past few months there have been quite a few posts from others in our digital measurement industry on tag management and the various vendors out there. Even more recently a few large players ( Google / Adobe) have entered the market and decided […]
There is a cycle that I have been witness to for the past decade or so in the woods outside my house. We begin to see an increase in rabbits for a while. They are cute and nibble on the plants and weeds scurry off whenever you scare them. […]