Sure your Tag Management System is cool…but I want more.

Dear Tag Management Vendors, In the past few months there have been quite a few posts from others in our digital measurement industry on tag management and the various vendors out there.   Even more recently a few large players ( Google / Adobe)  have entered the market and decided to give away their solution for free!  That’s right….free.    Eric Peterson wrote a post yesterday on the evolving tag management marketplace and he brings up … Continue Reading →

TMS: Too Much Smoke

This is not a Tag Management 101, or a set of golden rules, or even a new revolution…again kind of post.  This is a cut through the smoke and mirrors to get down to the fundamentals of what the various … Continue reading → Continue Reading →