“If a man loses pace with his companions, perhaps it is because he hears a different drummer. Let him step to the music which he hears, however measured, or far away.” – Thoreau All too often I see people and companies charging ahead with the rest of the pack because […]
Digital Strategy
3 posts
Dear Tag Management Vendors, In the past few months there have been quite a few posts from others in our digital measurement industry on tag management and the various vendors out there. Even more recently a few large players ( Google / Adobe) have entered the market and decided […]
This is not a Tag Management 101, or a set of golden rules, or even a new revolution…again kind of post. This is a cut through the smoke and mirrors to get down to the fundamentals of what the various … Continue reading →