Dear Tag Management Vendors, In the past few months there have been quite a few posts from others in our digital measurement industry on tag management and the various vendors out there. Even more recently a few large players ( Google / Adobe) have entered the market and decided […]
Keystone Solutions
14 posts
This is not a Tag Management 101, or a set of golden rules, or even a new revolution…again kind of post. This is a cut through the smoke and mirrors to get down to the fundamentals of what the various … Continue reading →
UnSummit – David McBride has managed to put on what is now going to become a must do/must see event leading up to Summit, Un-Summit. Just a few miles down the road from the Salt Palace on the campus of … Continue reading →
1) If you are not on a Customer Advisory Board (CAB) you need to nag, beg, plead with your account manager, account executive, favorite product manager until they cave in and get you on a CAB. For me the CAB … Continue reading →