Dear Tag Management Vendors, In the past few months there have been quite a few posts from others in our digital measurement industry on tag management and the various vendors out there. Even more recently a few large players ( Google / Adobe) have entered the market and decided […]
Web Analytics
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I am pleased to be joining two other great individuals from the digital measurement industry Adam Greco – Web Analytics Demystified & Ted McDonald – Verisign, to talk about how you can leverage the features of DemandBase to bring real-time … Continue reading →
Last week Wired.com published the results of an investigation involving KISSmetrics and their ethically questionable practice of placing an “undeletable cookie” on users’ computers that allowed users to be tracked across multiple web sites…even when those users did not wish to … Continue reading →
“Do not try to bend the spoon — that’s impossible. Instead, only try to realize the truth: there is no spoon.” It is true that there is no spoon, no magic potion, or super-shiny new piece of technology that will … Continue reading →