Rudi Shumpert http://www.rudishumpert.com Adventures in Analytics Thu, 18 Apr 2013 12:59:04 +0000 en-US hourly 1 http://wordpress.org/?v=3.5 eMetrics San Francisco 2013 Wrap Up http://www.rudishumpert.com/2013/04/18/emetrics-san-francisco-2013-wrap-up/ http://www.rudishumpert.com/2013/04/18/emetrics-san-francisco-2013-wrap-up/#comments Thu, 18 Apr 2013 12:59:04 +0000 Rudi Shumpert http://www.rudishumpert.com/?p=1001 Continue Reading →]]> Another eMetrics on the west coast has come and gone. This was only my 4th eMetrics but with all of the DAA Symposiums and other great events it feels like I have to many more than that. But this one was different. This was my favorite eMetrics to date, and it really shows how hard Jim Sterne and the folks on the organizing team and the speakers have worked to create an event that is top notch. Also, a big congrats to all the DAA Award winners and all of the folks that were nominated. Having the industry come together to recognize the achievements of others speaks to the maturity of our space and the impact these folks are having with the companies that they are working with.

Throughout this week I had the opportunity to talk to some great people from some pretty amazing companies. The sessions and speakers were great, but the opportunity to brainstorm and share knowledge with thought leaders in the digital measurement industries and other great practitioners exchanging freely projects they were working on and things that did and did not work for them. And as I reflect back on this week I wanted to share a few of the conversations and observations that will stick with me.

1. Plan for earlier flights to arrive. A lot of people were delayed multiple hours getting into SF for reasons of fog, or runway maintenance, etc. Take the first flight out on your travel day, get settled into hotel, and then walk around and explore this great city. If you are not going to get out of the conference hotel at all during the stay then the conference might as well be in the middle of BFE.

2. Bring lots of business cards. Even though you will see lots of old friends you will meet lots of new people as well. Share your information and then after the conference keep in touch. I have made many lasting friendships this way. Note: then use cardmunch on your phone to scan all the cards in so you don’t lose the information.

3. Get as much sleep as you can. The conference is not over when the sessions are done. Lobby bars, dinners, after hours events are all part of the fabric of these events and key to not only having more fun, but meeting more people. Some of the best conversations I have ever had have been before or after the events for the day. Do not miss out on that time. (Yes I know I am not a night owl, but I try the best I can)

4. Make a list of the people you want to meet at the event and if you have trouble finding them turn to Jim Sterne. He is the most gracious host of this event and will point you in the right direction. If that does not work, turn to social media, someone out there will help you make that connection.

A lot of your experience and what you get out of eMetrics is dependent on what you put into it. So don’t be shy and get out there and talk to the other attendees, ask questions of the speakers, take advantage of the networking events, and have fun while learning and sharing knowledge and experiences with others in this great digital measurement industry.

Just my 2/5′s of a nickel.

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]]> http://www.rudishumpert.com/2013/04/18/emetrics-san-francisco-2013-wrap-up/feed/ 1 Satellite: Upgrading Adobe SiteCatalyst http://www.rudishumpert.com/2013/03/22/satellite-upgrading-adobe-sitecatalyst/ http://www.rudishumpert.com/2013/03/22/satellite-upgrading-adobe-sitecatalyst/#comments Fri, 22 Mar 2013 14:08:40 +0000 Rudi Shumpert http://www.rudishumpert.com/?p=984 Continue Reading →]]> Every so often Adobe rolls out a new version of their core code and in order for companies to take advantage of the new features they have to update their implementation.   This is not an easy task for most companies which is why you still see companies that are running on versions of code that are several years old.   I have outlined the steps that are needed to accomplish this task within Satellite TMS on the Satellite blog.  You can read the whole post here: http://www.searchdiscovery.com/satellite/blog/sitecatalyst-implementation-series-release-upgrades/   

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]]> http://www.rudishumpert.com/2013/03/22/satellite-upgrading-adobe-sitecatalyst/feed/ 0 Analytics Meetup in Atlanta http://www.rudishumpert.com/2013/03/21/analytics-meetup-in-atlanta/ http://www.rudishumpert.com/2013/03/21/analytics-meetup-in-atlanta/#comments Thu, 21 Mar 2013 13:29:15 +0000 Rudi Shumpert http://www.rudishumpert.com/?p=974 Continue Reading →]]> Digital Analytics faithful gathered together to kick off the re-launch of Analytics Meetups in the Atlanta area on 3/20/13.  In the past we have had numerous gatherings at local bars & pubs and they have been great social events, but they have never been a good location to have any sort of formal presentation or meaningful content.  Until now that is.  Thanks to our great sponsor Search Discovery & Satellite TMS, we now are able to not only provide a great location for networking & socializing over a few drinks and good food, but we have wonderful space at Atlantic Station to provide great content for the community as well.


Last night the attendees were treated to a great panel on all aspects of Career Development by speakers from Discovery Communications, The Home Depot, and AT&T.  The conversation covered how they all started out in our industry, what they are looking for from applicants, and what both companies & individuals can and should be doing to attract and retain the top talent.

We wil be hosting events on a more regular basis now and we hope to see you at the next one.

-Rudi

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]]> http://www.rudishumpert.com/2013/03/21/analytics-meetup-in-atlanta/feed/ 0 Passion != Crazy http://www.rudishumpert.com/2013/02/02/passion-crazy/ http://www.rudishumpert.com/2013/02/02/passion-crazy/#comments Sat, 02 Feb 2013 10:58:33 +0000 Rudi Shumpert http://www.rudishumpert.com/?p=945 Continue Reading →]]> Normally I am quite reserved.  I do my best to not post political or religious items on twitter, facebook, or here.  I try equally hard to not comment on those topics that I see other people post.  It is not from a lack of caring, but a lack of interest in engaging in a debate or online argument with others.

Things related to the digital measurement industry?  That is a whole other ball of wax.  It not a secret where I work and what products I represent.  It is also not a secret that I have as much experience implementing various tms system as nearly anyone else in the industry.  If I did not see first hand the issues with the other solutions and believe so much in what we are doing and that it is the personal spacecraft of the future while everyone else is selling Yugos, I would not be beating the drum as loudly as I am.

I am passionate about this space.  I am passionate about this product.  I will continue to be so.   Don’t mistake my passion as an infatuation with a competitor or a manifestation of a concern that anyone is better.  I am a loud, stubborn person.  I was born that way, and chances are I’ll go out the same.

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]]> http://www.rudishumpert.com/2013/02/02/passion-crazy/feed/ 0 Satellite + SessionCam in less than 5 mintues http://www.rudishumpert.com/2013/01/25/satellite-sessioncam-in-less-than-5-mintues/ http://www.rudishumpert.com/2013/01/25/satellite-sessioncam-in-less-than-5-mintues/#comments Fri, 25 Jan 2013 12:37:00 +0000 Rudi Shumpert http://www.rudishumpert.com/?p=940 Continue Reading →]]> Just this morning I read about a new session replay technology called SessionCam, and being the inquisitive type I wondered how long it would take me to implement the code on my blog here.  I signed up for the free trial account at 7:22 AM and after completing the form I was prompted to go ahead and download the tracking scripts while they provision my SessionCam account.

I downloaded the code below.  It is your standard javascript embedded inside HTML snippet.


<!-- www.SessionCam.com Client Integration v4.1 -->
<script type="text/javascript">
//<![CDATA[
var ServiceTickDetection=function(){var g=(navigator.appVersion.indexOf("MSIE")!=-1)?true:false;var f=(navigator.appVersion.toLowerCase().indexOf("win")!=-1)?true:false;var e=(navigator.userAgent.indexOf("Opera")!=-1)?true:false;function b(){var i;var j;var k;try{j=new ActiveXObject("ShockwaveFlash.ShockwaveFlash.7");i=j.GetVariable("$version")}catch(k){}if(!i){try{j=new ActiveXObject("ShockwaveFlash.ShockwaveFlash.6");i="WIN 6,0,21,0";j.AllowScriptAccess="always";i=j.GetVariable("$version")}catch(k){}}if(!i){try{j=new ActiveXObject("ShockwaveFlash.ShockwaveFlash.3");i=j.GetVariable("$version")}catch(k){}}if(!i){try{j=new ActiveXObject("ShockwaveFlash.ShockwaveFlash.3");i="WIN 3,0,18,0"}catch(k){}}if(!i){try{j=new ActiveXObject("ShockwaveFlash.ShockwaveFlash");i="WIN 2,0,0,11"}catch(k){i=-1}}return i}function d(){var o=-1;if(navigator.plugins!=null&&navigator.plugins.length>0){if(navigator.plugins["Shockwave Flash 2.0"]||navigator.plugins["Shockwave Flash"]){var n=navigator.plugins["Shockwave Flash 2.0"]?" 2.0":"";var i=navigator.plugins["Shockwave Flash"+n].description;var m=i.split(" ");var k=m[2].split(".");var p=k[0];var j=k[1];var l=m[3];if(l==""){l=m[4]}if(l[0]=="d"){l=l.substring(1)}else{if(l[0]=="r"){l=l.substring(1);if(l.indexOf("d")>0){l=l.substring(0,l.indexOf("d"))}}}var o=p+"."+j+"."+l}}else{if(navigator.userAgent.toLowerCase().indexOf("webtv/2.6")!=-1){o=4}else{if(navigator.userAgent.toLowerCase().indexOf("webtv/2.5")!=-1){o=3}else{if(navigator.userAgent.toLowerCase().indexOf("webtv")!=-1){o=2}else{if(g&&f&&!e){o=b()}}}}}return o}function h(n,l,k){versionStr=d();if(versionStr==-1){return false}else{if(versionStr!=0){if(g&&f&&!e){tempArray=versionStr.split(" ");tempString=tempArray[1];versionArray=tempString.split(",")}else{versionArray=versionStr.split(".")}var m=versionArray[0];var i=versionArray[1];var j=versionArray[2];if(m>parseFloat(n)){return true}else{if(m==parseFloat(n)){if(i>parseFloat(l)){return true}else{if(i==parseFloat(l)){if(j>=parseFloat(k)){return true}}}}}return false}}}function a(){if(g){window.attachEvent("onunload",function i(){try{var l=document.body.getElementsByTagName("object");for(var j=0;j<l.length;j++){if(l[j].parentNode){l[j].parentNode.removeChild(l[j])}}}catch(k){}})}}function c(){}return{DetectFlashVer:function(j,k,i){return h(j,k,i)},GetSwfVer:function(){return d()},Version:function(){return"4.1"},setUnloadHandlerForIE:function(){a()}}}();(function(d){ServiceTickDetection.setUnloadHandlerForIE();var e,f,a,b,c;e=ServiceTickDetection.DetectFlashVer(9,0,0);if(e){document.write('<object id="stflashob" style="display:inline;position:absolute;top:-100px;left:-100px;" class="ServiceTickHidden" width="1" height="1" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000">');document.write(' <param name="movie" value="'+window.location.protocol+'//d2oh4tlt9mrke9.cloudfront.net/Record/swfhttprequest.swf" />');document.write(' <param name="allowScriptAccess" value="always" />');document.write(' <embed id="stflashembed" width="1" height="1" src="'+window.location.protocol+'//d2oh4tlt9mrke9.cloudfront.net/Record/swfhttprequest.swf" class="ServiceTickHidden" allowscriptaccess="always" type="application/x-shockwave-flash"></embed>');document.write("</object>")}f=document.createElement("script");f.type="text/javascript";f.src=window.location.protocol+"//d2oh4tlt9mrke9.cloudfront.net/Record/js/sessioncam.recorder.js";document.getElementsByTagName("head")[0].appendChild(f)})();
//]]>
</script>
<!-- SessionCam -->

I logged into my Satellite TMS account and went to the rule creation pages. Created a new SessionCam test rule and since I did not want to spend any time stripping out the HTML tags or other code manipulations I pasted the entire code snippet as is into the HTML scripts section of the new rule:

Screen Shot 2013-01-25 at 7.31.44 AM

 

 

That is it.  I saved the rule and published the code and I was done!  A quick check in the console to see if the code was firing, and by 7:25 am I had installed the SessionCam using the Satellite Tag Management Solution in far less time that it took me to write this post.

This is the power of Satellite.  No templates required when your system is just this good.

 

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