Rudi Shumpert

adventures in analytics and other musings
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Rudi Shumpert

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I am descended from a long line of stubborn strong-minded folks, and Lord help me I seemed to have passed this trait on to my son as well.  Teaching this boy what it means to grow into a good person forces me to reflect on how well I follow my […]

Tilting at Windmills

Myths & Legends: Vendor Agnostic

There is no such thing as being Vendor Agnostic. If you read enough of the digital measurement blogs or publications you will hear about the virtues of people, companies, or products being Vendor Agnostic and some of them might actually believe it.   People pick or promote their favorites for […]

Myths & Legends: Vendor Agnostic

Talking Shop with Blair Reeves

If you have spent any time on any of the digital measurement social media channels the past year or more you have surely seen the tweets and great content from Blair Reeves who blogs at www.bullishdata.com.  After reading his posts and interacting with him on twitter I wanted to get […]

Talking Shop with Blair Reeves

What Happened to the Fun ?

Maybe it is just me, but the digital measurement industry as a whole seems….well… less fun than it did a few years back.  Do not get me wrong, I LOVE my job and working in this industry, but something is off.  I miss the silly interview series that Emer used […]

What Happened to the Fun ?

Recent Posts

  • What the heck is Script Hoisting?
  • Talking Shop With x.ai’s Dennis R. Mortensen
  • Talking Shop with Corry Prohens
  • Support a great cause!!!
  • Iterative Analytics Implementations

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Disclaimer :)
The thoughts and opinions expressed here are my own and do not reflect the views of my past or current employer.

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