Rudi Shumpert : Code By Numbers
8May/112

Thoughts from Thirty Thousand Feet

I have written and deleted and re-written this opening paragraph about six times already as I try and pull together my thoughts. It being Mother's Day I thought of writing a post about all the life lessons I learned from my Mom. But as I got into it, I got a little emotional as the last time I saw my mom was two years ago on Mothers Day. So then I thought I would do a post based on the "Wind in the Willows" and go about mocking folks while referring to them as Mr. Toad or Mr. Mole or Ratty. That was a fun 20 minutes of writing but I ended up deleting that too. As as I am sitting here on this flight after spending a glorious weekend with my family I thought about what I would say to my son about the recent events. So this is what I ended up with.

1) Be proud of yourself. The things that you have worked for are great things and you should be proud of accomplishing them. I know your Mom and I sure are.

2) Stand up for what you believe in. Don't be afraid to draw a line in the sand and hold to it. You are descended for a long line of stubborn folks and despite a few bumps in the road, that determination will serve you well in life.

3) Do not begrudge anyone else for the things that they have accomplished. Just because you do not have the same things as others or are not able to do the same things, it is no reason to whine and complain and pitch a fit like a three year old. It makes you look foolish and people will wonder how your parents would let you carry on that way.

4) Choose your friends carefully. People that hang around only when things are good will soon vanish when times are tough. Find a friend that will not only bail you out of jail, but most likely be sitting there next to you. You know what I mean here.

5) Do not be the "I'm taking my ball and going home kid" no one likes him, he gets picked last at the playground, and ends up taking a cousin to the prom.

6) Stealing this one from Abe Lincoln. "It is better to be thought a fool, than to open your mouth and remove all doubt"

7) If you poke the 400 pound bear with a stick long enough, he will rise up and remove your head from your shoulders. Think carefully about your actions and the reactions they will cause. I am not telling you to not stand up for yourself, or to not react when provoked. Just to think about whether is this a fight you want to get into. Are you willing to try and take that hill?

8 ) Lawyers are for wills, house closings, and for keeping large corporations in line. Any other use of the legal profession is shameful ambulance chasing and equates to calling for "mommy" when you pick a fight you can not win.

9) When someone kicks your friend. Do not stand by and do nothing.

10) There are just some things in life you will perceive as unfair. Suck it up. Rub some dirt on it. Move on to something else.

So now that I have typed this up and I am reading back through this, I know without any doubt that I would indeed tell these things to my son as these lessons were passed on from my parents. If only all kids these days had the benefit of a solid foundation.

17Apr/110

Death and Taxes and ?

“in this world nothing can be said to be certain, except death and taxes.” - Ben Franklin
At some point we have all heard some variation of this quote, and if not you just have.  This rings true especially this weekend as the procrastinators out there wait till the last minute to pay their tithes to Uncle Sam.  But I do wonder if most people really think that death and taxes the only things can be said to be certain.  I think not.  Here is my proposal for other items to be added to this list, with my filtered view of the world through my web analytics tinted glasses.

Internet Explorer 6 is the devil.  This should need no further explanation.
No matter how much time, money, and energy you have invested in making a product, there are those that will claim that it should be free.  And if you do not give in, and there are other free options out there, there will be haters.

Web Analytics professionals are chatty and thirsty folks.  Check out the Web Analytics Wednesdays from around the globe.  If you give them beer, they will come and chat.  Oh... I and love them for that.  Just saying.

140 characters is enough to impact an entire industry
Passion is as rare as kryptonite and some organizations wither in its presence.   Don’t hamper the people on your team, in your company that have this passion.   Find outlets for them.  Become their cheerleader.  Push them to take that passion and do things that they and enjoy and will ultimately benefit the whole organization.

The Keystone team flat out knows how to attack sushi.  Don’t believe it?  Track us down and we will show you.
Pie charts will never die.   As much as some folks hate them, there are those that equally love them.  Crazy people that use comic sans and IE6.

Jason Thompson will cook amazing things and then taunt people by posting the pictures on the interwebs.

I will never call it Adobe SiteCatalyst. It will forever be Omniture.  Long live the Green!
and last.... everyone has regrets... deal with it and move on.
-Rudi
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15Apr/11Off

Speaker Series Recap

BY RUDI SHUMPERT
KEYSTONE SOLUTIONS
 

This week I was fortunate enough to get to participate in not one, but two panels on Digital Measurement with Red Door Interactive in San Diego and Denver.  It is always great to get a chance to meet with and talk to others in this industry about the challenges that we face and how others are handling these challenges.  Both events drew a diverse crowd from all levels of experience and across multiple verticals.  And even with this diversity there were quite a number of common themes that came out of the panelists and the questions of the attendees. The three points that I hope every attendee left with are these:

Develop the talent you have.

With the ever increasing shortage of people, the need to educate and train the staff you already have is equally important.  I will not get into you need a better tool debate, because the best resource you have is your people.  Encourage them to go to local analyti... Read the rest of this post

12Apr/11Off

Tim Patten….Come On Down!

BY RUDI SHUMPERT
KEYSTONE SOLUTIONS

I am beginning to feel like Bob Barker on the Price is Right, as I get the honor of announcing the next member of the Keystone Solutions Team. Today, I am excited to announce that Tim Patten will be joining us.

Tim will join Keystone as an Implementation Consultant, on the Fulfillment team, within our Technology Solutions Group. This group is responsible for the fulfillment and execution of implementations and integrations for our clients, working with multiple vendors and other analytics solutions, redefining best in class consulting and supporting the needs of both internal and external clients, and basically working our tails off to make Matt Gellis look good.

Tim is an active member of the digital measurement community, a member of the Omniture Customer Advisory Board, and can be found on Twitter doling out help on both beer education in the Oregon area and help to the analytics community as well.

<... Read the rest of this post
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5Apr/11Off

And the next team member is…

Back in January I wrote a blog post about Keystone building the next 1927 Yankees, assembling a special team of individuals that comes together once in a generation.  Today I am thrilled to announce that we added another player to the team, Kevin Rogers.

Kevin will be joining Keystone Solutions as the Manager of Fulfillment in the Technology Solutions Group.  If you don’t know who Kevin Rogers is you need to take some time and browse the impressive work on his blog at http://webanalyticsland.com/.  When Kevin is not solving the technical issues thrown his way, or taunting others on Twitter with his lunches, or latest Apple purchase, he can be found 24/7 on Twitter responding to questions and issues as @VaBeachKevin.

I am excited that Kevin is joining my team to help Keystone build out our Technology Solutions Group.  This group is respons... Read the rest of this post

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