A Comparison of Omniture Site Catalyst & Google Analytics

I wanted to write a post to compare the various features, capabilities, and short comings of Omniture SiteCatalyst and Google Analytics to once and for all put this debate to rest.  But as I was researching this topic and I found hundreds of  articles that have tirelessly covered this topic.  Some folks might have been deterred by this.  After all, I really have only used Omniture SiteCatalyst and have only dabbled in the other two … Continue Reading →

Save the referrals!

I ran across an interesting question on the yahoo web analytics group. Paraphrased: If you have a short easy to share/print/send email like www.mysite.com/cool and that redirects to the user to a long ungangly url like www.mysite.com/much/longer/url/to/get/customer/to/admit/that/ie6/is/thedevil.htm. What happens to the referrer data/info? Short answer? Most likely it is lost and your redirect will strip out that precious referrer data. But, it does not have to depending on how you have your redirects set up. … Continue Reading →