Jive + Omniture + Automation = Happiness

I am a true believer in automation, so the last thing I want to do is create a process or work flow that I or someone else has to baby sit.   When I began working on a project to see what type of data I could get from Jive, an online community application, and into Ominture I wanted to make sure that the solution could be automated.

Before we get into it, there is a key point I want to make about the data.  The data base that you get from Jive is not your typical clickstream data set.  It is an activity database.  You will not get pagenames, or visitor session information.  What you will get is an activity logged for everything a users does on the community site.  Views/creates/modifies  a thread, blog post, question, poll, etc..   If the user is logged in, you get their user id, name, etc..   If the user is not logged in, they all show up as a single user. Even with this limitation, there is still plenty of useful data to be found.

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