One Player to Rule Them All…

Last week I read a great post by Vaugn Denny about the JW Video Player. And being of the curious sort I had to investigate further. So I visited the JW Player web site. And I was greeted with a page that claimed that they had a video player that would not only play flv files, but wmv files as well. And with further reading the player claims to have an open API with access to the player events. Could it be true?

One Player to rule them all, One Player to track them,
One Player to bring them all and in the darkness correlate them
In the Land of Analytics where the Shadows lie.