Omniture – SalesForce Integration: Take 2

In the beginner’s mind there are many possibilities. The developer side of my brain refuses to believe that there is only one way to do things, so after spending a great deal of time and effort to integrate SalesForce data into Omniture using the standard Genesis integration I felt that there had to be another way.  If you have not read the recent posts by Adam Greco on getting CRM data into Omniture, stop reading … Continue Reading →

Omniture / SalesForce Integration: Part 2 – s_code & more.

If you missed Part 1, read it first. The past few weeks have brought some significant progress in the Omniture & SalesForce integration efforts.  Thanks to the folks at Omniture we were able to figure out what was causing the data between the two systems not to flow. Within the SalesForce Campaign Module, the following new Omniture data fields must be populated: Allocation & Origin Once this was set, the data exchange began to work … Continue Reading →

Omniture/SalesForce Integration Part 1: Configuration

As I set out on my latest adventure with Omniture, I decided to begin this project by actually reading the manual first. So, I downloaded and read the SalesForce: Genesis Integration Guide from Omniture. Ok..fine..maybe I skimmed some pages, but I read most of it. What I took away from it, was I was going to need to really plan this project out. For starters, I was a bit stunned to discover that the default … Continue Reading →